[Last updated: May 2026]

This cookie statement explains how Online Store Academy, trading as Papr Walls (hereinafter: "Papr Walls", "we" or "us"), uses cookies and similar technologies on our webshop www.paprwalls.com. This cookie statement complements our privacy statement.

1. What are cookies?

Cookies are small text files that are placed on your computer, tablet or smartphone when you visit a website. Cookies can be placed by the website you are visiting (first-party cookies) or by third parties (third-party cookies).
In addition to cookies, we sometimes use similar technologies, such as pixels, web beacons and local storage. Where "cookies" is mentioned in this statement, we also refer to these similar technologies.

2. Why do we use cookies?

We use cookies for various purposes:
• To ensure the webshop functions correctly (e.g. the shopping cart and the login process).
• To remember your settings and preferences.
• To analyse how our webshop is used, so we can improve it.
• To show you relevant offers and advertisements, both on our webshop and on third-party websites.
• To measure the effectiveness of our marketing campaigns.

3. What categories of cookies do we use?

3.1 Functional cookies (always active)
These cookies are necessary for our webshop to function properly. Without these cookies, certain parts, such as the shopping cart and checkout process, will not work. No consent is required for functional cookies.

Cookie	Purpose	Retention period
_shopify_s	Remembers your session during your visit to the webshop.	24 hours
_shopify_y	Distinguishes unique visitors for internal statistics.	1 year
cart	Remembers the contents of your shopping cart.	14 days
cart_sig	Secure signature for your shopping cart.	14 days
secure_customer_sig	Remembers if you are logged in.	20 years
_secure_session_id	Secures your session during checkout.	24 hours
cookieconsent	Remembers your cookie preferences.	1 year

 

3.2 Analytical cookies
These cookies help us understand how visitors use our webshop. This allows us to improve the user experience. We ask for your consent for these cookies.

Cookie	Purpose	Retention period
_ga	Google Analytics: distinguishes unique visitors.	2 years
_ga_<ID>	Google Analytics: maintains session status.	2 years
_gid	Google Analytics: distinguishes visitors per day.	24 hours
_gat	Google Analytics: limits the number of requests.	1 minute
_shopify_sa_p	Shopify Analytics: marketing attribution.	30 minutes
_shopify_sa_t	Shopify Analytics: tracking timestamp.	30 minutes

 

3.3 Marketing and tracking cookies
These cookies are used to show you relevant advertisements, both on our webshop and on third-party websites, and to measure the effectiveness of our marketing campaigns. We ask for your consent for these cookies.

Cookie	Purpose	Retention period
_fbp	Facebook/Meta Pixel: tracking for advertisements on Meta platforms.	3 months
fr	Facebook/Meta: targeted advertisements.	3 months
_gcl_au	Google Ads: measures the effectiveness of advertisements.	3 months
IDE	Google DoubleClick: targeted advertisements.	1 year
_pin_unauth	Pinterest: tracking for Pinterest ads.	1 year
_ttp	TikTok Pixel: tracking for TikTok ads.	13 months

Please note: the marketing cookies mentioned above are only placed for the platforms on which we actually advertise. Not all listed cookies are actively used at all times.

3.4 Third-party cookies
Our webshop also contains cookies from external parties, for example when we embed content from YouTube or Instagram, or offer social sharing buttons. These parties can track your behavior across multiple websites via their cookies. Papr Walls has no control over the cookies placed by these external parties. For more information about these cookies, please refer to the privacy statements of the respective parties.

4. Consent and cookie management

When you first visit our webshop, we display a cookie banner where you can indicate your preferences. You can choose from:

• Accept all cookies.
• Only functional cookies (active by default, no consent required).
• Decide for yourself which categories of cookies you accept.

Your consent applies exclusively to Papr Walls and not to other websites. You can change your cookie preferences at any time via the cookie settings on our webshop.

5. Manage cookies via your browser

In addition to the cookie banner on our webshop, you can also manage cookies via your browser settings. Below you will find links to the settings of the most commonly used browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/kb/cookies-informatie-websites-computer-opgeslagen
• Safari: https://support.apple.com/nl-nl/guide/safari/sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/microsoft-edge

Please note: if you disable all cookies, certain parts of our webshop may not function properly or at all.

6. Cookies and personal data

Some cookies process personal data, such as your IP address or browsing behavior. These processing operations are covered by our privacy statement. In that statement, you can read, among other things, what rights you have, how long we store data, and with which parties we share data. Please consult the privacy statement at paprwalls.com/privacy for more information.

7. Changes to this cookie statement

We may amend this cookie statement from time to time, for example, if we add new cookies or if regulations change. The current version will always be available on this page. The date at the bottom indicates when this statement was last amended.

8. Questions?

Do you have any questions about our use of cookies? Please contact us:
Email: info@paprwalls.com
Phone: 053-2311722
Address: Papr Walls, Stroinksbleekweg 48, 7523 ZL Enschede